Branding

The most successful businesses all clothe themselves in their brand. It is the way that their customers, employees, and the general public recognize them. Of course, branding isn’t just for the big players. Every company, whether small, medium, or enterprise level, all need to recognize the importance of cultivating a strong brand.

BR Marketing can work with your business to develop or build your brand. Whether its at the beginning of your business, or revitalizing the image of a company with a long history. As opposed to traditional design firms, BR Consulting is a marketing focused approach to designing logos, fonts, company colours, even branded merchandise. We assess every design decision from a brand marketing approach. How your business will be effected by the change, how customers will react to the imagery, and the best way to reach your audience.

Every branding choice starts with a purpose. BR Consulting works with you to define the audience that you want to reach and the best message to reach them with. From that point, we develop whatever branding materials are needed and can aid in making decisions about

  • Logos
  • Fonts
  • Company Colours
  • Brochures
  • Web Design

Branding choices are important, which is why we combine the knowledge of a marketing specialist with the skills of a designer. By having the marketing outlook of who your customer is and how to best reach them, along with the aesthetic eye of a seasoned design professional, your brand collateral can be optimized.

Our process begins with a free consultation to discuss your branding needs, what’s missing, and what can be added to your portfolio of brand collateral. We can then provide you with a quote of the work needed. Our next step is for our marketing specialist and designer assigned to your account to sit down and brainstorm the ideas on choices for your brand. We collaborate with you at this stage to ensure that you are comfortable with the choices that we recommend. Next we provide you with several different design proposals that can be built upon. When we hit upon a style you like we run with it and make the necessary tweaks and improvements so that you end up with an end result that you love and that your customers will love.

 

To learn more about our branding services, or to book a free consultation, please don’t hesitate to contact us at sales@brmarketing.ca